Let a Hashtag Drive Your Nonprofit’s New Campaign

Ten years ago, the very concept of hashtags was foreign to all but the most serious computer scientists. Today, they provide an excellent way for people to stay connected and engaged with the topics that interest them most. If you need to brush up on hashtags, this...

Knowing Your Audience is Everything

Donors, volunteers, clients, community members, staff, board members: This is who makes up your core audience. Within these key groups, you have many individuals that all seek, and even require, certain sets of information to stay invested in your organization....

Elements of a Social Media Strategy Session

Last Friday, I was honored to be asked to lead a workshop session on social media for Habitat for Humanity affiliates of Tennessee. During our hour long session, we covered three main topics: social media scheduling, social media platforms worth using and advertising...

Followers Are Friends Who Help in Doing Good

Whether you have 5 followers or 5,000 followers on social media, we want your nonprofit to understand how to put them to good use. Your followers enter into a modern online contract when they click follow, a contract that states they are agreeing to support your...