Taking Control of Mass Email Results

Perhaps, your nonprofit sends four mass emails out per month. From these emails, what results do you expect and how do you measure them? Let’s look at three ways our team has found to simplify this process of putting the results of regular blasts to work at your...

The Difference a Good Subject Line Makes

As you send out mass emails from your nonprofit, you’re regularly analyzing emails that have been opened and read, that have been clicked, that have bounced or never been touched. A contribution to the reason for opening or deleting an email chock full of valuable,...

The Core Pieces of a Mass Email Campaign

We’ll explore different communication methods that your nonprofit uses to interact with supporters this month. From email to direct mail to social media, what is it that helps in efficiently communicating your message? As you build email campaigns to send out weekly,...

The Rules of Social Media Engagement

Donor engagement, volunteer engagement, member engagement… where do all these supporters come together to engage? Social media! And how are you managing your actions on these platforms so that engagement occurs, and not just a quick glance as they scroll? Not every...

What’s the Social Media Plan, Man?

A social media management and scheduling system can help your nonprofit move in the right direction toward sharing the big picture that your organization paints of your message, your brand, your impact, and your opportunities. When choosing the tool that will work...

Every Social Media Calendar’s Days Are Numbered

Focusing on necessities for social media at your nonprofit means we’ll take a closer look at the value of a social media scheduling tool, social ambassadors, increasing followers, AND building a social media calendar. This calendar, as we’ll learn today, can help your...