Developing a More Effective Social Media Strategy

Over the past several years, the United States population has continued to spend more and more time on social media.  The number of people accessing social media is astounding. Data research firm Statista reports the following: Facebook has over 1.4 billion users...

Past to Present Direct Mail Trends

Taken from the past five years and the present, we’re sharing direct mail trends found from several online resources for nonprofit marketing. Direct mail is the last communication method evaluated this month, be sure to check out our posts on social media and email...

How to Make Your Direct Mail Stand Out

Making your direct mail pop to your supporters may seem like you’re in tunnel with no light at the end. However, our team has found that if you can apply these three core ideas to any piece of direct mail, you’ll have a pattern in place for simplifying campaigns and...