Using the Right Words to Tell a Compelling Story

So there is a gaggle of guys in prison all serving long-term sentences. They’ve been together so long they feel like they can almost complete one another’s sentences. During free time the long-timers often gather on benches in the yard to gab and tell jokes. If you...

Embracing the Power of a New Website

If your organization has had basically the same website online for more than a year — and especially if you’ve had it for several years — it is high time for a new look, and some new functionality. Unless you have an in-house IT staff that is constantly...

A Fresh Take on Your Story

Whether you do this now, or work this into your plans for next year, your nonprofit should consistently evaluate how your story is being told. The story that your nonprofit shares is one of true contribution and involvement by some, to improve the community and the...