Facebook Alone Doesn’t Do The Trick Anymore

Facebook Alone Doesn’t Do The Trick Anymore

Here’s the depressing truth about Facebook, by far the most popular social media platform in the United States: It’s rigged more and more against small businesses and nonprofits with each passing year. The problem centers around the concept of “organic reach,” which...

Impact Stories to Jump Start This Year

Appeal to your donors with new perspectives. Interview several individuals that are involved with your organization in different ways. Use these stories to illustrate the impact that your nonprofit makes in many lives. Impact stories can improve your reach to...