by admin | Feb 27, 2021 | Marketing
Content, content, content! Everyone wants it, every organization needs to produce it. That’s right, EVERYONE is, or should be, a publisher these days. It’s relatively easy for an organization to pump out content. But delivering interesting, unique and SHAREABLE...
by admin | Feb 27, 2021 | Marketing, Social Media
Have you recently measured who in your community knows the great work that your nonprofit accomplishes? If you have reinforced your brand through every aspect of your interactions with supporters, then you could safely say that you have made great efforts to cement...
by admin | Feb 23, 2021 | Marketing, Software, Technology
Many organizations are so deep into the digital world of marketing that they neglect a key tool in the marketing arsenal: direct mail. It sounds painfully 20th century, but direct mail might be more effective now than it was, say, 10 years ago. For one, people just...
by admin | Feb 17, 2021 | Donor Management, Fundraising, Marketing
As we wrap up this week’s blog topic of identifying different generations of supporters, and how to target them in unique ways, we take a look at the Silent Generation, 72-92 year old’s. This age demographic is often overlooked, and this post will explore a few...
by admin | Feb 16, 2021 | Donor Management, Fundraising, Marketing
When looking at your donor segments, do not discount your baby boomers. There are several reasons to make sure they are included in a variety of outreach methods. While most would say that this generation is the direct mail generation (myself included), it is simply...
by admin | Feb 15, 2021 | Fundraising, Marketing
After examining how to identify with and attract high school student and millennial support, we continue to look into each generation that your nonprofit should be tailoring approaches toward. Today, let’s take a look at three ways to grab the attention of support...
