Customizing Data Fields and Layouts

Throughout this month, visit this blog for a look into technology necessities for data management, social media, and online giving. These are checklist items that the DonorLynk team feels betters your organization in its day to day operations of your administration....

Feedback to Meet Your Needs

Just like automating your donor acknowledgement process in Salesforce saves you time, you can also automate direct mail and email marketing efforts as well. Use the responses to determine what demographics respond best to what content, how supporters aim to engage...

Prepare, Share, Awareness

Prepare your nonprofit for brand changes, and prepare a database to measure the impact. Share emails, social media posts, and direct mail opportunities with your constituents and note their response in your database. See how your branding updates affect your...

Communication at Its Finest

For profit businesses have been using our interests to tailor marketing efforts to us for years. This approach can be used for nonprofit marketing as well, of course! Based on how your constituents interact with your website, emails, and social media, target the...

The Value of Your Nonprofit Story

  You hear this referenced a lot, that storytelling is important. (Hence it being one of the trends we’re discussing this month!) But why, you may ask? Your story adds value to what you say and do. Every event and opportunity you offer as a way to get involved is...