by admin | Feb 23, 2021 | Marketing, Software, Technology
Many organizations are so deep into the digital world of marketing that they neglect a key tool in the marketing arsenal: direct mail. It sounds painfully 20th century, but direct mail might be more effective now than it was, say, 10 years ago. For one, people just...
by admin | Feb 23, 2021 | Donor Management, Fundraising
If you are not cultivating your donors properly, how can you see growth in your organization? Examine your current processes, and work in some of these practices to help you achieve maximum success. Lay out the steps your team finds crucial to interacting frequently...
by admin | Feb 22, 2021 | Software, Technology
You might have heard about Salesforce and are thinking about your business or nonprofit making the big move to the platform. (And if you’ve been reading our blog, you’ve heard us talk about it quite often, so we hope we played a small part in steering you in that...
by admin | Feb 22, 2021 | Donor Management, Fundraising
A donor acknowledgement letter has become more than just a “thank you” note. Many donors rely on a detailed, signed letter from the nonprofit for tax purposes. According to Cullinane Law Group, who specializes in nonprofit law, there are five items which must be...
by admin | Feb 21, 2021 | Data Management, Donor Management, Software, Technology
Think about the ways that you gather information about customers and donors. Are you receiving contact information via email? Do you have a form on your site, the data from which you are entering into a spreadsheet? Are people actually filling out pieces of paper at...
