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Facebook Alone Doesn’t Do The Trick Anymore
Here’s the depressing truth about Facebook, by far the most popular social media platform in the United States: It’s rigged more and more against small businesses and nonprofits with each passing year. The problem centers around the concept of “organic reach,” which...
Mind Your Data and Mine Your Data
In a recent post, we described the need for organizations to clean up their data in order to produce accurate intelligence upon which sound decisions, planning and reactions can be made. This intelligence can be derived from data mining. Data mining goes beyond simple...
Automation+Integration=Efficiency
Everyone needs a little extra time in their day, right? Between household responsibilities and office responsibilities, those times to simply breathe are often few and far between. You need a system that will take some of that workload away from you. Automation is...
How to Deliver Regular Content to Your Social Media Audience
It’s easy to set up social media accounts. Maintaining them is much more of a challenge -- especially for smaller organizations without staff devoted to social media. Social media has a voracious appetite for content. It never stands still — but your company's or...
Email Campaigns and Social Media Campaigns: Similarities and Differences
Over this week, we have been examining several anticipated trends in fundraising for 2017. Being specific in your call to action and carefully crafting impact stories to share with supporters. Today’s trend to examine is one that’s been around for awhile: social media...
Creative Uses for Your Donor Management System
If you’re a nonprofit, chances are you use some kind of system for managing your donors. While it might be writing names on a legal pad, it’s more likely that you use some kind of donor management software. These systems have transformed the way that nonprofits...
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