Have you recently measured who in your community knows the great work that your nonprofit accomplishes? If you have reinforced your brand through every aspect of your interactions with supporters, then you could safely say that you have made great efforts to cement your mission in the minds of all. But what if you have some hesitancy in recalling your community’s understanding of your organization? This is where today’s blog post comes in.
Your nonprofit brand is ever present in your social media profiles and postings. Be sure to engage in the open dialogue that social media allows and calls for with your supporters. Remind them of your overall mission regularly, and invite them to opportunities to fulfill it. Our OneLynk platform allows you to integrate your social media profiles with all giving and registration forms. Donors and volunteers can plug into the conversation on multiple platforms, and share how they are involved currently with your nonprofit, whether they made a gift or are attending the next volunteer opportunity.
Another way to reassure yourself that your branding has not been done in vain, is to assess your website. The flow of your website, the story it tells, should coincide with the brand of your organization. If your brand is “the more you know, the more you’ll go (and give!)”, have multiple pages dedicated to core services and opportunities your organization offers. Keep pages updated with photos, testimonies, and reports of your engagement with the community.
Lastly, choose a fundraising platform that allows you to keep your giving and registration pages branded along with the rest of your website. The DonorLynk OneLynk platform gives you an in house way to include your logo, your nonprofit specific color scheme, and featured photos as you build each form. The layout can be based on how you know your donors want to give online, instead of a standard approach to creating every donor experience.
Understand the improved reach and recognition of your brand through the use of OneLynk by giving us a call today! [615-988-4600]
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.