After examining how to identify with and attract high school student and millennial support, we continue to look into each generation that your nonprofit should be tailoring approaches toward. Today, let’s take a look at three ways to grab the attention of support from Generation X.
Generation X donors are proven to give generously as a household. To continue to receive this kind of regular contribution to your organization, target an email campaign to garner donations through online giving forms. Direct their steady giving traffic to complete your custom online giving form in a simple two clicks.They will appreciate the ease of use, and your attention paid toward them.
38-52 year old’s volunteer more often than any other generation. We all know volunteers give more to your nonprofit than non-volunteers. Give Generation Xers the specific opportunity to give online at the same time they sign up online for a volunteer opportunity. Again, being able to develop a custom form for volunteer registration and online giving will place your unique touch on the experience the supporter has in their involvement with your nonprofit.
Supporters from Generation X are much more tech savvy than they are given credit for. Use this fact to your advantage. Encourage them to build fundraisers and share them with their present network. Generation X participates in peer to peer fundraisers more than any other generation. They appreciate having access to your organization’s resources, ones they can use that attract themselves and their friends to support your mission.
Our OneLynk platform gives your nonprofit a platform to create custom online giving pages, peer to peer fundraisers, event registration forms, and volunteer sign up forms. Pair OneLynk with a custom CRM solution, and you’ll have an all in one system to manage relationships with donors and volunteers for years to come. Begin implementing OneLynk and your custom CRM today!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.