Millennials are not intimidating; they are your most powerful resource. Above all, these 22-37 year old’s value the impact your organization aims to make in the community. Let’s take a look into the ways they look to become involved at your nonprofit.
Millennials seek to understand your organization’s cause, and, even more so, understand your cause as it pertains to their own personal cause they hold dear in their own individual lives. This leads to them looking for creative ways to get involved, and share your message on behalf of your nonprofit. Our GiveLynk platform enables your organization to provide a way for individuals to create their own fundraiser on your behalf, and use their own unique approach to encourage their networks to be on board with your organization.
Providing a tool like GiveLynk leads to your nonprofit providing a gateway for millennials to be flexible in their involvement. Allow them to be flexible in how they give their money and time to your organization. This demographic typically has its own definition of what can be most successful in the giving and volunteering realm. Provide opportunities for millennials to get involved that cater to the ways they plug in, like mobile giving and online volunteer sign up accessed by app.
Be sure to think outside the box when cultivating relationships with millennial supporters. Don’t take the usual avenues to get to know them. Use their social media klout, their passion for service, and their attention to the story and message of your organization to lay the foundation of your relationship. Millennials are eager to use their resources, whatever they may be, to put them behind a cause they believe in. Make your mission, your cause, one worth believing in!
DonorLynk understands the importance of targeting your goals and message to pull in support at any age. Let us develop a strategy and solution with you to make sure you engage and retain constituents from youth beyond.
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.