On the blog this week, DonorLynk examines top ways to target various generations of support to your nonprofit. Today, we dive into three reasons to target high school students as donors and volunteers, and ways to keep them involved.
Use the presence high school students have on social media to spread your message effectively. Generation Z is full of fresh minds ready to make a difference. By targeting these teens to share your mission on behalf of organization, they feel valued for being entrusted with the responsibility, and you are able to expand your reach in the community.
Since you know these teens have the tools at their fingertips to be powerful, passionate communicators, educate them on the goals of your organization. Share with them the specifics of past and present successes, and how your nonprofit exists to do good through targeted efforts in the community. How can they help? By using their voice, rolling up their sleeves, and becoming the mouth, hands, and feet of your organization.
Perhaps today they have different resources than they will in the future, but by investing in Generation Z NOW, you are cultivating future donors and volunteers for your nonprofit. This investment shows your organization is looking at the big picture, and ALL constituents, whatever age, are of value. “The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt
DonorLynk understands the importance of targeting your goals and message to pull in support at any age. Let us develop a strategy and solution with you to make sure you engage and retain constituents from youth beyond. www.donorlynk.com
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.