A lot of small organizations look at a customer relationship management (CRM) system like Salesforce and feel intimidated. There is simply so much that can be done with such a system. It’s a little scary, and a little overwhelming. Another thought is, “This is just too much for us.”
The beauty of a CRM like Salesforce is that all of its power and functionality can be harnessed for very specific purposes, through strategic thinking and expert customization. In addition, almost every aspect of your IT system can be absorbed into Salesforce, making it a comprehensive portal into your organization’s overall operations. You get out of it what you put into it.
Let’s look at the most prominent ways Salesforce’s power can help your organization::
Sales
Of course, “sales” is part of Salesforce’s name, so it’s no surprise that the platform is best known as a sales tool. It’s an extremely powerful one at that. Imagine being able to track and engage all of your customers and prospects with personalized marketing and sales approaches, and log all of those interactions, in one easy-to-use platform. Salespeople can instantly call up a customer record and see every aspect of the organization’s relationship with a person.
Management
For managers, the platform provides an easy way to generate reports on all kinds of aspects of the sales process. Just as importantly, it gives them a convenient way to track their salespeople’s performance. It’s a management tool, too.
Human Resources, IT, Logistics/Supply Chain, Manufacturing, Distribution, Accounting…
Get all that? Yes, Salesforce does it all. Think about all the different software systems you are using for all of these things. Salesforce either handles them natively or incorporates other systems’ data.
Apps
There’s a whole industry of third-party Salesforce apps that can enhance the system in an endless multitude of ways. We know all the best apps, and we know if they will work for you!
Most Importantly… Customize It!
What are your organization’s goals? What do you want to become? What do you want to be able to do? What’s your vision? Chances are, there’s a cost-effective Salesforce-powered solution for that. Talk to us today, allow us to allay your fears, and let’s figure out how Salesforce can uniquely help YOUR organization achieve those goals and make your vision come to life.