In a recent post, we described the need for organizations to clean up their data in order to produce accurate intelligence upon which sound decisions, planning and reactions can be made. This intelligence can be derived from data mining.
Data mining goes beyond simple analysis to unlock deeper trends and patterns. It takes into account, and brings together, the data you have in multiple systems, such as CRM, accounting, operations, merchandising and more.
Data mining has long been expensive, making it almost exclusively the provenance of huge multinational corporations. However, as many things technology-related eventually are, some of that previously untouchable technology is now available to smaller organizations. We at Cloud 9 Strategies can connect your organization with these technologies.
Before you dive in, it’s important to determine what exactly you want to mine out of your data. Ask yourself: What insights are you trying to derive? Are you collecting the right information to derive those insights?
From there, data mining is able to make correlations between and establish patterns out of vastly different types of information to deliver what you may have never had access to before. Using the right mining tools and reports, you can manipulate your data in all sorts of ways.
Perhaps most importantly for small business and nonprofits, data mining can greatly enhance marketing efforts. Because you are bringing many different points together like never before, you can better understand and predict your customers’ behaviors. This is invaluable in a super-competitive marketplace.
We can remove the mystery of data mining and give you the tools to take your organization to the next level of analysis. Let’s get started! Contact us and we’ll start the process.