Appeal to your donors with new perspectives. Interview several individuals that are involved with your organization in different ways. Use these stories to illustrate the impact that your nonprofit makes in many lives. Impact stories can improve your reach to potential donors and volunteers through handcrafted emails and a carefully planned marketing strategy.
Ask a long time donor to share how their understanding of your mission has evolved since they first contributed. Note how they first came to give and share details of their giving now. Donors provide a unique perspective because of their regular financial support of your organization. They understand the value in fundraising.
Have a community member who has received services from your nonprofit share their testimony. Be sure to include how they found out about your work, and what led them to get in touch. Marking the major milestones in their relationship with your nonprofit can provide a good idea of the cycle of involvement of a community member.
A volunteer can shed some light on the middle ground between a donor and a community member. Volunteers build their story through many instances of hands on engagement. Focus on one specific volunteer opportunity, like a house build or a community clean up, and understand the story through the volunteer’s eyes.
Craft these stories correctly, and they will speak for themselves.
Join our DonorLynk CEO on February 9 for a donor cultivation workshop. Understand how your nonprofit can better improve the relationships with donors as they go through the engagement cycle with your nonprofit. Sign up here!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.