Mobile giving is a must for accepting donations in 2017 (and will continue to be a must moving forward). Here are three questions to ask yourself when encouraging your donors to give on a mobile device:
Is your website/giving form mobily optimized?
Can your giving form be completed on one page?
Are you educating your donors on the methods of giving to your organization?
Mobile Optimization
It is not only vital that your online giving form can be accessed and completed on a mobile device, but also that your website can be accessed easily on the go as well. Check into your website provider, and make sure that your website is set to render properly on all devices. With GiveLynk, your online giving forms will be accessible mobily, as long as your website is.
One Page Online Giving
Aim to NOT make your donors visit multiple pages when making an online donation. With GiveLynk, create ONE custom page for your donors to provide their donation amount, their contact method, their payment information, and answer any specific questions you have for them. In two quick clicks or taps, donors have not only accessed the form through your website on their phone, but they have given easily to your organization.
Giving Methods
Educate your constituents on the options they have to give. Perhaps they always donate by check, because they did not know they can give online. Include the link to your online giving page on all emails and physical mail outs. Have the link available in your Facebook “About” section and Twitter bio. If an individual wants to give, they need not look far for the link on their phone or tablet.
You can ensure that your nonprofit is mobily optimized TODAY by setting up GiveLynk. Contact a member of our DonorLynk team today to get started!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.