Peer to peer fundraising has quickly become a successful way for nonprofits to both raise more money and raise awareness about their cause. More and more platforms are now available for reaching potential donors through crowdfunding efforts. Below are some tips for creating a successful campaign that will boost your donation totals, and help you choose the platform that will take you to the next level with your fundraising.
User Friendly is the Key
Younger donors are more attracted to peer to peer campaigns. They tend to be tech savvy and thrive on the “latest” in technology. However, you also want to attract your older donors. Make the process simple. 2-3 clicks are really the maximum for completing an online giving form. The more clicks there are means many donors grow tired of the process and give up.
Make the Campaign Mobile Accessible
More and more people are using their smartphones to do everything. (And are not looking back!) You can manage your personal banking, order a pizza, schedule a flight: constituents should be able to donate money easily on a phone. Mobile responsiveness is vital. Many websites are available for viewing on a mobile browser, but the data on the website is not clear and sized accordingly.
Spread Awareness of the Fundraiser
How will you get the word out? We suggest a major social media push. If your platform is integrated with social media, encourage those that give to the fundraiser to share the page in as many ways as possible. Imagine the funds that could be raised if you had access to each of your donors’ social media contacts! With our platform, OneLynk, this is possible. You will be able to “touch” each of these contacts through your fundraisers. They will all hear about your mission and may be moved to give, or even fundraise on your behalf.
Maintain Control of Your Fundraising
Do your fundraisers truly grasp why they are raising money? Choose a platform that gives you full control of what is being said. Are there any hidden fees related to campaigns through your current platform? Our OneLynk system offers the same processing rates, no matter how you are collecting money.
Be Clear in Your Goal – Encourage Your Fundraisers To Do the Same
Why are you embarking on a peer to peer fundraising endeavor? Have a specific event or campaign in mind for your fundraisers. Set a realistic monetary goal overall, and provide a suggested individual amount for your fundraisers. If your fundraisers’ goals are clear and passionate, more people will be moved to donate. That personal connection is key.
Are you ready to use peer to peer fundraisers to increase your donations this year? Give Donorlynk a call at 615-988-4600. We would be glad to help you attain your goals in 2017!
Cyndi Eaton is Director of Client Success at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.