Your nonprofit has a lot of ideas floating around this time of year, many of which you plan to come to fruition. Your unique approach to fundraising should be reflected in all the ways a donor can give to your nonprofit.
Donors Feel Connected and Valued
When building your giving form, share your story with donors, involve details of recent event success and volunteer impact in the community. Tell this story with an infographic or a video, two creative ways that are picking up a lot of traction for nonprofits in 2017. This story leads to the custom questions you can ask, having them designate their donation, dedicate it, or note their acknowledgement preferences. Through unique storytelling, a donor feels connected. Through answering specific, tailored questions, a donor feels valued.
Donors Have Options
Because you have the control with custom forms, they can be tailored toward first time donors or returning donors. This makes the giving experience custom for the donor as well. The donor has the option of what information they provide. Donors also should have options in setting the donation as recurring, what payment method they use, and how they share with friends that they gave.
Your donor base should view giving online as a positive way to contribute. The flexibility of a custom approach to accepting online donations is a pro for donors and your development team.
Our DonorLynk team is prepared to help you kick off this year right with GiveLynk and GiveLynk CRM. Contact us today!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.