Whether you do this now, or work this into your plans for next year, your nonprofit should consistently evaluate how your story is being told. The story that your nonprofit shares is one of true contribution and involvement by some, to improve the community and the lives of many.
Use specific donor and volunteer stories to add depth to the story of your organization. At this end of year time, you have undoubtedly heard many fond stories from supporters of the events attended, the meetings had, and the relationships made. Your organization works to be transparent with supporters on funds used and plans made, but it is important to add true testimony to your storytelling as well. In a recent Salesforce.org report released with insights into donor and volunteer engagement with nonprofits in 2016, over 2,000 individuals were surveyed. 46% agreed that “personalized impact data” on the causes of the nonprofit would make them want to be involved at a nonprofit. Incorporate the individual stories of community members that you have worked with and provided aid and service to through the year. This variety of experiences had through the work of your nonprofit gives everyone a broad view of the impact made.
How do you share your story? Targeted emails to donors and volunteers can accomplish getting your fresh story to existing supporters. Monthly newsletter style updates can alert your donors to additions to the message your nonprofit is sending out to the masses, and how they can help generate support as well. These emails and newsletters keep you and your constituents on the same page (no pun intended). Regular social media posts will help in getting your story out to potential supporters. In a that same report done by Salesforce.org, Salesforce found that 30% of millennials surveyed found out about donation and volunteer opportunities through social media. Social media is a great way to engage someone in your organization before they ever get fully involved. Your social media posts can also encourage donors and volunteers to share the posts with their networks to appeal to an even larger audience.
Telling your story in a fresh way shows the work that has been done, but also the work that is still to be done in your community. Contact DonorLynk today to develop a solution for your organization that has you sharing your story and furthering your relationships with your supporters!
Marianna Woodruff is a Business Development Executive at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.