You are all hard at work to appeal to donors at every level as the holiday season and year as a whole comes to an end. In the blog today, we will look at a few strategies to take any donor to the next level.
New to Recurring
Take your new donors from giving one time to giving multiple times throughout this next year. Dedicate a specific email blast to all new donors, explaining the recurring donation option online, and how that regular gift can be used in the year to come. New donors are just at the beginning of their cycle as a donor to your nonprofit; take the right steps to ensure they will not cycle out of involvement entirely.
Recurring to Long Term
Recurring donors already know what it’s like to be regularly involved. Now, it is time to convert them to long term giving, being sure to cultivate these relationships so that they lead to continued regular and intentional giving to your nonprofit. Get creative in sharing (through email, letters, calls, or specific meetings) how their gifts were used this year, and how they can be further involved in events, volunteer opportunities, and outreach efforts next year.
Long Term to New
Donors that are sure to majorly contribute each and every year are the donors that need to serve as ambassadors of your organization. Enlist the help of current long term donors to turn new donors into long term as they move through the cycle of donor involvement. Have slots available a couple of days a week for long term donors to come in for an hour or two. They can work on handwritten notes and letters to mail out to new donors, sharing their own experience of involvement with the donor they are writing to. Long term donors are unique in that they have dedicated money, time, and passion to your organization for many years. They are a major part of your plans each year, and can be counted on to give, attend events, and volunteer their time to your cause. These are the donors that are ideal to help you add to your donor base as you move through each year.
With DonorLynk, rank your donors to track the level at which they are involved and better strategize how to cultivate each donor relationship. Contact our team at DonorLynk today for donor management simplified with integrated moves management!
Marianna Woodruff is a Business Development Executive at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.