As we embrace a giving and thankful spirit this holiday season, DonorLynk compiles a few ways to simplify your thank you process during this busy giving time of the year. Visit the blog tomorrow for ways to empower your supporter as they become more involved with your organization.
Automation
Think for a moment of the steps in your donor acknowledgement process. How many steps require your eyes on the email/thank you sent out, on the follow up call task you set for yourself? Your donors care for your organization’s work and, no doubt, you care for them. Your thank you process should only further cultivate this caring relationship versus causing confusion or questions to arise if a thank you does not come.
With a DonorLynk customized solution, ensuring donors are properly acknowledged has never been easier. As DonorLynk builds your solution out, we learn your acknowledgement process as it stands, and work it into your system. With custom email templates built by you and workflows set into motion when new donations come into the system, your donors are thanked as soon as possible after making a gift to your organization.
Personalization
The dialogue between an existing donor and yourself is ongoing, I am sure of it. It is important to cultivate the existing relationships in a personal approach, along with acknowledging the new donors more personally as well. Develop the next step of your thank you process so that no new donors slip through the cracks.
The initial thank you is sent out, what’s next? Send personalized emails and follow ups to donors through your DonorLynk custom solution. Assign certain follow up tasks to donors based on their gift amount or their previous involvement with your organization. The information provided to them following the first email/letter should reflect your touch on what is said moving forward.
Celebration
Donors are to be celebrated for their gifts, never neglected. The spirit of thankfulness should be mutual, as you alert donors of upcoming opportunities to give to your nonprofit.
As you continue the interactions with donors over time, celebrate their involvement through regular calls, emails, and events. Those follow up task reminders will continue to play a big role in maintaining the relationship with the donor. Specific mailing lists, grouping certain donors together, can allow you to target one group of donors with a certain message. In your DonorLynk custom solution, set those reminders to pop up in your task lists for event invites to mail out, for check in emails to be sent, and for check in calls to be made. These interactions help celebrate the donor’s involvement with your nonprofit.
The DonorLynk team looks forward to talking with you about how we can simplify your thank you process and work together to do good. Contact us today!
Marianna Woodruff is a Business Development Executive at DonorLynk, LLC. DonorLynk is focused on helping nonprofits increase effectiveness and efficiency.