Starting with Giving Tuesday, which falls on November 28 this year, the holiday season is the time of year when many nonprofits receive their highest level of donations. Are you actively planning for this season, or are you just going to wait for the donations to (hopefully) roll in. We think it should be the former.
What are some ideas for reaching donors during the holiday season? Glad you asked.
Get your website and social media accounts in the holiday spirit
Once Thanksgiving hits, lots of people are in the mindset to give, and your website and social media accounts should be encouraging them to give to your nonprofit for the holidays. Also, keep in mind that mobile giving is crucial to meeting your donors where they are at. Make sure your website is optimized for mobile devices. Use your website to create several landing pages for some different holiday opportunities. Have one page for volunteer shifts in the two weeks leading up to Christmas and the two weeks after. Have one page that does holiday themed giving like giving toward a Christmas event for your nonprofit’s clients. Have one page of your website be focused on spotlight stories of how constituent’s have made a difference over the last year and what involvement opportunities are upcoming. After all, information is power. Give the gift of information to your constituents this holiday season.
Be ready for online giving
Has it begun to sink in over the last few years that online giving is here to stay? Around the holidays, specifically, it is emphasized that your nonprofit direct donor traffic to online giving in order to create the optimum experience. Does your website, and even social media content, allow donors to instantly give with the click of a button? It is possible, and you should make it available to the public. People spend a lot of time on their computers and phones during the holidays, doing research and trying to think up gift ideas — and a lot of them want to give too. Meet them where they are.
Get ready for the most giving time of the year with DonorLynk!