Last Friday, I was honored to be asked to lead a workshop session on social media for Habitat for Humanity affiliates of Tennessee. During our hour long session, we covered three main topics: social media scheduling, social media platforms worth using and advertising through, and empowering social ambassadors to actively share your mission.
Determining a schedule for your most important platforms is valuable because it creates a collaborative space for members of your team to share what content needs to be promoted at certain times and dates. Taking your schedule from Google Sheets to plugging it into HootSuite or PostCron then gives your team a simple way to have posts shared across the platforms with just one click. Scheduling is powerful because it frees up much needed time for your nonprofit team.
Making the most of the content you put out there means refining content based on the platform you are posting to. Facebook gives you a streamlined way to connect through groups or ads. Twitter provides a way to reach new audiences through hashtags. Snapchat is behind the scenes tool your followers crave. Instagram allows you to set expectations through photo series and swift interactions with loyal followers. Whatever the platform, adapt your message to be easily accessible to those engaging with it.
Allowing social ambassadors to share your mission with new audiences provides a whole new way to connect with untapped potential. Social ambassadors embrace your vision for improvement by using their own social profiles to appeal and engage their individual networks on your behalf. Identify these ambassadors by their reach or status, inspire them to share valuable content, and watch them use their influence to attract new support.
If you have been pushing the task of organizing your social media strategy to the bottom of your priority list, it’s time we cross this off your list together! Connect with us today!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.