Whether you have 5 followers or 5,000 followers on social media, we want your nonprofit to understand how to put them to good use. Your followers enter into a modern online contract when they click follow, a contract that states they are agreeing to support your organization and be open to opportunities with it moving forward. What else does this subtle, digital contract include? Your followers knowingly agree to review content whenever they login to Twitter or Facebook. These online supporters absorb your stories, testimonies, photos, videos, and invitations. From there, they each make a choice to interact with opportunities you provide to participate, or not. Because of their choice, they’re already halfway there to being a social ambassador of your nonprofit.
Half of being a social ambassador is simply interacting with content regularly, but the other half is actively sharing that content with each individual’s own social network. These social ambassadors can be specifically appointed by your team to share pertinent posts with their large audience. OR, you can regularly provoke ALL followers to share content. Some will take on this role as an honorable one, a way to do their part aside from giving, volunteering, or attending events. Surely, you want them to eventually hold these roles as well, but the more people they reach with your quality content, the more people understand the impact you have and are educated on how to be a part of.
Beginning with your followers on Twitter or Facebook is how you begin building your social ambassador base. Soon, you’ll be able to interact exclusively with those that regularly share posts. From there, you can draft exclusive content for them to promote to their networks. Need help in creating this social ambassador program at your nonprofit? Give me a call at 615-624-4176 to get the conversation started.
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.