The number so blatantly tallying your loyal followers continues to rise, but you find yourself stressed as to how you’ll keep them enthralled and away from the dreaded unfollow button. DonorLynk has determined a few key components of all start posts as you work hard engaging your followers as they grow in number.
Your organization’s various calls to action should have a regular presence on your social media profiles. No followers should be taken aback when you encourage them give to your nonprofit or sign up to volunteer. Those invitations are all a part of the greatness you accomplish as a part of the mission you have taken on.
Seek feedback routinely through social media. Use these platforms to survey this broad audience on what you are great at doing, and what you could do better. No, you aren’t needy in doing this, but more so sending the message that your nonprofit strives to be a resource to both clients and its donors and volunteers at all times.
Always remember and understand who you’re talking to when you post on social media. Take a look at the interests, ages, locations of your followers so that you can play to your audience appropriately. Be the tweet or picture that stops their scrolling finger for a few moments of time and calls them to engage further. Only simple trial and error will reveal the best content your specific followers crave.
Ready to reveal to your followers all your best cards? Let us help! Contact us at 615-988-4600 or through this contact page.
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.