Whether it be through a post on social media, an email sent out, or letter penned, your nonprofit must maintain control of your message and exercise your unique take on the operations of your organization through your message. A nonprofit can do this through maintaining consistency, continued creativity, and improved reliability.
Consistent
Keep content regular, so donors and volunteers know what information they can get from your online presence. Building up, meeting, and then exceeding expectations is a good thing. Your followers will be encouraged to check your profiles more often, and click into the links posted, when they trust that the content is intentionally posted, with care behind it.
Creative
While keeping your message consistent, vary it through different perspectives and different features. Phase into different approaches of engaging donors online. Go from educating to storytelling to connecting and then mixing all three together. Understand that constituents seek community within your message, so speak to that. Educating, sharing, and connecting your donors and volunteers with ways to get involved with subtle creativity speaks more to your understanding of what they want AND need more than anything.
Reliable
Put some themes into play, make it to where supporters know that on Mondays they can see this weekly post, and on Thursdays this weekly post. Many of your regular constituents often use Facebook or Twitter now as a search engine in and of itself. If you reliably post where to be, what to bring, what to do, how to do it, and so on, then your “SEO” within social media platforms will be high. Apply this same reliable mindset to your content through social, email, and web, and you will be golden.
Need extra help with building your message and social media calendar? That’s what we’re here for! Contact us at 615-988-4600 to start the conversation on clearer content that will better resonate with your donors and volunteers.
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.