Much like a superhero or a trusted friend, your nonprofit’s call to action can take many forms and shapes. Sometimes, when one least expects it, a donor or volunteer can feel called to act, to participate in unlikely ways. Instead of the typical call to action jammed in between the conclusion of an email or letter and the signature of your development officer, check out a few alternatives that can bring forth more response from your efforts.
Take the time to interview regular volunteers or donors. Use their experience to help create the experience you want all donors and volunteers to have. Let their words call others to invest in your mission. Spotlighting a supporter can help others gain new perspective, and can give your organization a new angle to share its story as well. Take the time to evolve your spotlighting technique to evaluate different departments and how they play a part in day to day operations. You may end up attracting support to help out the marketing, human resources, or membership services team.
Provide an event recap to constituents that weren’t able to attend, or potential supporters that would appreciate the specifics of goings ons at your organization. Wherever they land on the support spectrum, educate them on what has happened and what is to come. Follow up the event recap with a list of future events. You aren’t directly inviting them to attend, but by alerting them of new calendar items, they can appreciate your interest in their genuine involvement.
Call donors and volunteers to be active instead of passive with your organization. Encourage them to not just engage with your nonprofit by liking or reading content, but actually participate and make a difference in the community you’re active in. These calls to action are subtle, but why does a call to action have to be in your face? Donors and volunteers are already interested, just give them a way to invest that’s warm, inviting, and open.
Our team is well versed in donor and volunteer engagement and retention through marketing and fundraising strategy. Reach out to us at 615-988-4600 to start this conversation as it pertains to your nonprofit!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.