We’ll explore different communication methods that your nonprofit uses to interact with supporters this month. From email to direct mail to social media, what is it that helps in efficiently communicating your message? As you build email campaigns to send out weekly, monthly, and annually, there are definitely a few key pieces of the overall campaign to consider. Audience, expectations, and content; let’s dive in, shall we?
Determine Your Audience
Through reports, custom fields, and set filters, figure out the set audience you want to receive certain emails, whether it be through a targeted campaign you’re putting together, or triggered as a regular blast sent out. Custom fields allow you to send an email to the 250 donors that gave in March 2017 under $1,000, that were first time donors. Similar results can be garnered from filters in a report. Once your audience is set, you can understand what exactly needs to be said, and what you want them to see and do because of it.
Set Your Expectations
What do you want to see happen? From this extra small or extra large audience of supporters, you must note the return you need, and the results you want. Work these email milestones into your CRM so that you have a place to note accomplishments of donations received, opportunities signed up for, and interest generated.
Gather Content
Share your story through email, using different perspectives throughout your nonprofit to appeal to the overall target audience. Remember to include a call to action, and calls to action can be anything! You don’t just have to ask for gifts or volunteers, but can just open the invitation for existing support to grasp the work you do and create new ways to contribute.
Automated mass email marketing is simple and helpful in Salesforce; connect today to learn how your nonprofit can best utilize it!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.