Donor engagement, volunteer engagement, member engagement… where do all these supporters come together to engage? Social media! And how are you managing your actions on these platforms so that engagement occurs, and not just a quick glance as they scroll?
Not every post is a call to action. Posts should educate, enlighten, and encourage constituents to make the most of your organization’s mission and community efforts. Highlighting certain key players, such as community members impacted or long time volunteers, can get the wheels turning as to how they can plug in, even if that opportunity is not explicitly offered. It’s becoming a trend that younger people long for community and investing in different programs that call out to them. Give these potential supporters a way to voice their excitement, and engage specifically with your nonprofit at the same time.
Questions aren’t the only way to engage anymore. Prompt your donors and volunteers to share their unique interactions with your organization. Whether it be through their own profiles, or posted to your walls and feeds directly, the story gets shared. These individual stories also give depth and layers to your overall organization story, providing a comprehensive view to potential support of the difference made by the many active pieces of your nonprofit.
Monitor social engagement with your donors and volunteers efficiently within your CRM. Note responses and popular platforms interacted on. Have the flexibility to create custom fields to hold this valuable information in your CRM. Learn more about the possibilities for clearer connections with constituents by giving us a call at 615-988-4600 to get the conversation started!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.