A social media management and scheduling system can help your nonprofit move in the right direction toward sharing the big picture that your organization paints of your message, your brand, your impact, and your opportunities. When choosing the tool that will work best for your marketing director, here are three items to remember: optimize, strategize, and organize.
Optimize
Make sure that you can plan times of top post impact through this tool. Evaluate when you have had the most engagement with constituents to determine your most popular times to post. With a carefully planned message, you want to ensure that the most eyes are on it at the opportune times. Optimize your time by sharing posts that you know will be visited frequently.
Strategize
Aim to coordinate posting efforts across social media platforms with a social media management tool. Pick themes for posts to follow, or certain departments to feature opportunities to get involved on certain days or times of the week. The more you set expectations for what content your followers can find, the higher engagement will be.
Organize
Use your predetermined social media calendar to guide your posts. As you can more easily schedule at what times your supporters receive access to info, this also means you can dictate the message they’ll receive at those times as well.
As a part of our social media strategy services, we can assist you in selecting a social media management and scheduling tool such as HootSuite, PostCron, or SproutSocial. Connect with us, and we can determine a calendar to upload into your management tool to ensure the best content is shared.
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.