Focusing on necessities for social media at your nonprofit means we’ll take a closer look at the value of a social media scheduling tool, social ambassadors, increasing followers, AND building a social media calendar. This calendar, as we’ll learn today, can help your marketing, development, volunteer, and membership teams all stay on the same page in regards to the picture your nonprofit paints on social media.
A social media calendar for your organization helps you determine content at one time for the weeks ahead. Pooling all events and activities that different departments offer gives you enough content to get creative with how you share various ways to get involved. Taking several hours to half a day at the start of each month for a strategy session means you do not take time out of your busy schedule later in the month.
This calendar encourages your nonprofit to distribute more cohesive content and aim for what you want constituents to know most. You could dedicate certain days of the week to showcase volunteer opportunities or events coming up. Setting an expectation for what content your followers can find on your profiles can lead to the growth you desire.
A social media calendar also provides a reference point for information emphasized and opportunities shared. As mentioned, to have a common document to look to for guidance as to what content is shared when, will continue to keep your organization on the same page as you strive to reach more people and raise more money for your cause.
At DonorLynk, we are happy to help with a tailored social media strategy for your entire team to follow! Connect with us today.
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.