Just like automating your donor acknowledgement process in Salesforce saves you time, you can also automate direct mail and email marketing efforts as well. Use the responses to determine what demographics respond best to what content, how supporters aim to engage with your organization, and use feedback to better tailor the message you want to get across about goals you want accomplished.
Receive the same helpful feedback from your marketing efforts as you do to development efforts. With a custom Salesforce solution, integrate all your content marketing efforts with the system that holds all your contacts. As you get creative with your invitations for involvement, constituents may be encouraged to respond to your emails more frequently. The more frequent the online reach outs are, the more likely you’ll be able to use feedback from donors and volunteers to your advantage, because they’ll be be in touch regularly. Once this feedback is in your database, you can then reference it for future conversations and campaign pieces.
Also, consider integrating your marketing and development departments so that strategies for success are shared. Don’t just keep donor and volunteer contacts in your development database but also marketing contacts, like sponsors, companies, and small local businesses. Observing the differences in how to engage these various contacts, but also not ignoring the many similarities, can lead to a more united front in sharing your story with the community.
Ready to fine tune your marketing strategy and integrate development and marketing data into one all encompassing solution? Connect with us today!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.