Tying in yesterday’s blog post with today’s, the “influencers” in your network are invaluable as we see a shift in social media posts and overall content marketing for nonprofits that calls for them to post on your behalf. Your existing, and potential, constituents want to see relatable posts and invitations to giving and volunteering opportunities that provide a perspective similar to their own.
To shake things up a bit in your nonprofit’s content marketing strategy, recruit long time supporters to “guest star” on your social media pages on a weekly basis. Original posts from influencers with experience represented gives depth to your calls to action. These guest stars invite a higher rate of engagement, because profile visitors are more inclined to ask questions about their experience.
Facebook Live, Instagram Live, Snapchat and Instagram stories, and Periscope give your team easy tools to give the insider perspective to those who have yet to get involved. Maybe they’re curious about what it’s like to volunteer, what a certain monthly event is like, or how to set up a recurring donation the right way online. These interactive, live experiences boost engagement by putting a proven resource for your organization a comment away.
Seeking to work new content marketing ideas and creative ways to engage your donors into your day to day plans? Set up a conversation with a member of our team HERE, and learn about the solutions we offer for nonprofit refreshment and improvement.
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.