When you put content on your website or social media, what are questions that run through your mind? Be sure that one of those top checklist points is this: is my brand reflected in this post or on this page? You can no longer corral constituents into one place to learn about your mission and fundraising opportunities. Your unique digital handprint is in a lot of places, and you can look at every engagement online as yet another time to educate the community about your message. Let us examine a few items to remember as you seek to find opportunities to build relationships and connect deeper through every interaction.
The big theme here is to acknowledge that an integrated approach to social engagement online is a MUST. Fluid representation of your logo and your shared story is needed to remind your donors and volunteers of what you do and how they can help. Everything shared, everything said, should be reinforced by everything else.
When you are constantly approaching conversations with donors online or in person, with your brand intact and your message clear, then the invitation to contribute to your cause will be understood. Our team specializes in not just developing tailored data management solutions in Salesforce, but also instructing through a tailored strategy for donor engagement and retention, brand awareness, and/or organization development. Set up a brainstorm strategy session here.
Nonprofits that we partner with love the ability to incorporate their brand into all their giving and registration forms with OneLynk. Learn more here!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.