Greatness is achieved and meaning is created when hundreds, maybe thousands, band together. They believe in a shared cause, they put forth effort to contribute of time, resources, and passion. We tend to place support into various departments; don’t limit your constituents in how they can make a difference. Encourage support for the entire organization, not just one part.
Donors give, right? True, but their capabilities to impact those you serve goes beyond that. For supporters that only serve as donors at this time, enable a workflow in your data management solution to reach out to them in more specific manner. Emails and direct mail sent to them that describe opportunities to volunteer, to attend an event, to help out in the office a couple of days a week. You appreciate their involvement deeply, and want them to see for certain what a difference they make through their gifts and investment.
Volunteers serve, right? Of course, but these lives of service contain additional valuable resources. Introduce them to the recurring giving option on your online giving page. They can give regularly in a user friendly, one time sign up. Have them chair an event committee, and utilize their unique talents to garner further support from the community.
Manage relationships with all supporters, and keep close tabs on how they’re choosing to be involved, through a custom data management solution built by DonorLynk in Salesforce. Learn more today!
Marianna Woodruff is Director of Brand Awareness at DonorLynk, LLC. DonorLynk aims to provide nonprofits with tailored solutions that work for you, not against you.