Social Media is the #1 activity on the web. With over 900 million users on Facebook alone, it is clear to see that social media is vital to marketing your organization. 92% of consumers trust peer recommendations vs. only 14% that trust advertisements. People enjoy doing business with people they know, like, and trust. Studies show that 70% of consumers trust opinions of online strangers who they may never meet.
What does this mean for you? If you aren’t consistently communicating with your constituents, tribe, and followers on social media, you’re missing out. Here are just 3 benefits of social media marketing:
Brand Recognition
Social Media provides multiple channels for your organization to widen your constituent base and increase visibility. It makes you more accessible to customers both current and new.
Conversions
Every time you post on social media, you create more opportunities to convert readers to givers. Each post provides customers more interaction with your brand, and that interaction causes reaction.
Increased Website Traffic
In just a short amount of time, posting on social media can increase website traffic drastically. Each platform you are on links back to your website and provides customers another opportunity to engage. More visits to your website = more conversions.
In today’s world, investment in social media is a necessity, not a luxury. Social media matters. If you aren’t currently utilizing social media, it is time to start. If you are unsure about where to start or what to do, start with one post each day on each platform and then reach out for help to set goals and formulate a plan.
You will be so glad you did.